Our Values

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A Relentless Commitment to Exceptional Service

Exceptional service is our highest priority, no matter what our position is in the company.
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Each of us is responsible for our words, our actions, and our results.
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We value everyone and treat people with dignity and professionalism.
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We build trust through meaningful actions and honest relationships.
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We achieve more when we collaborate and all work together.
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We believe in a work environment that allows us to live a healthy life.
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Attitude matters. Being successful takes hard work but getting there can be lots of fun.

Our Story

On a beautiful May evening in 2016, five former colleagues gathered to eat, drink, and ponder, “What if…?”  What if we took our passion for language learning and knowledge for language learning ̶̶  developed while working together for many years ̶̶  and started a new company…  What if…

Mid-July, on a Google Hangout spanning two continents and multiple states, our “What ifs…?” turned into “Yes, but…” Yes. But, would it be it possible to build a company that married sound principles of second language acquisition with the latest in personal, social, and mobile learning, one that truly engaged learners and instructors in dynamic new ways? A company that focused exclusively on digital language learning materials?

But, but, but…

We realized our passion for language learning, excitement about benefits of apps and gaming for language education, and determination to put our combined experience and expertise to good use outweighed all other considerations. By September 2016, only one thought remained. “Let’s go!”

Within a year, we had signed on to be colleagues once again, quickly organizing ourselves into roles that have served us well in our world language careers. Shortly thereafter, we expanded the founding team.

Our Team

Samantha Alducin


Yesha Brill

Language Advocate

Patrick Brown

Consulting Business Development Strategy

Steve Debow

Co-Founder and Chief Executive Officer

Maria Felicidad Garcia

Success Specialist

Alicia Harley

Instructor Success Specialist

Bob Hemmer, PhD


Cari Jimenez, MA

Success Specialist

Laura Mann

National Language Advocate

Alejandro Martinez, PhD

Faculty Development Associate

Denise Miller


Silvia Pisabarro, PhD

Director of Instructor Success

Amanda Podeszedlik

Digital Production Manager

Haley Rivers, MA

Digital Production Assistant

Aja Roberts, PhD

Faculty & Digital Development Assistant

Julie Sykes, PhD

Chief Innovation Officer

Jen Vojtko-Rubi, PhD

Director of Learning and Development

Eliot Westdorp

Language Advocate